User test: Tom N Toms Coffee & Artease

Hi people!

I need your help in doing a user test for me. It will be a survey/interview, but before I asked you the questions, please take a look at the project I have done to advertise Tom N Toms:

(Click for a larger image)

And also, take a look at my project for Artease:

(Click for a larger image)

After that, please help me to complete the survey below:

Click here to take survey

Your participation is very much appreciated!

Thank you! ^^

Mentos Ad Plan

Print Men to Sad

Teenage Ad Plan

Teenage Ad Plan

SOI: Finalized

Soi

Final Teenage

Teenage m

Final Tom N Toms Coffee

Final XMINI

Mentos Board

Final Mentos

Mentos Board

Final Ritter Sport

Mentos Board

Final Artease

Art Ease

Integrated Campaign: Teenage (YouTube Ad)

Finished editing the 24s YouTube ad. The actual thing is supposed to play before any locally uploaded video. Music credits to http://www.youtube.com/watch?v=ePLKJSfjb8M&feature=related. Also, credits to Arii for agreeing to be the talent acting lol.

Class Critique

I forgot to post this the other time.

Class Critique

 

XMINI: The planning

x Mini Planning

Lasalle X Curtin: The booklet.

I was struggling with the booklet at first, since it did not stay in shapes whenever I let go of the brochure. However, after much discussion with my project partners and course mates, we decided to just have fun and think of it after.

The processs of trying to figure out the folding, as well as test print on A4 normal paper.

Curtin Booklet

The digital scamp.

Overall I really think my 'experiment' with this turns out great, check out the actual sized booklet~

The challenge was to actually get the correct printing shop to print the double-sided booklet properly. I printed the design on A3 paper, and the alignment was totally off. Really had a hard time and spent a lot of money because I keep going around Sunshine plaza and print it. At the end of the day, the one printing shop near my house at Tampines managed to get it just a tad bit off. So yeah.

Awesome time doing this booklet, now time to continue preparing for assessment! :D

Teenage: The ideas

 YouTube Ad

Web Banner

Finalized YouTube Ads

Mentos *edit*

Idea Improvement for Tom N Toms

After going through class critique, I have decided to tweak on my Tom N Toms idea. This time, instead of sending a direct mailer to target audience, a direct approach will be done in order to reach out to the consumers (guerrilla stunt).

Studio: Integrated Campaign - Choosing Brand (1): Teenage

Teenage  magazine is published by Key Editions Pte Ltd. It has been around since 1988 until present time. It is pretty popular among the teens, especially with its counseling section titled 'Dear Kelly'. The issues basically cover all the hypes and happenings that interest teenagers, such as latest kpop events, various fashion and counseling advices that concern teenagers, and the magazine also encourage youths to share their thoughts and stories. 

Possible competitors will be Seventeen and Teens.

Ppt slides for Oral presentation

I made it into a video for easier uploading purpose. :)

DRM: Statement of Intent

Val13660 Soi Ac Drm

Studio Formative Feedback

Valenisha Final DC Studio L3 AC Formative Feedback Form S1

Countdown: The Final Outcome

Here is the final outcome of the Countdown project! :)

The rationale:

People have many things they are anxious to countdown to. For me, as a true-blooded (lol) KPOP fangirl, I hate counting down to the ad that appears before YouTube video that require you to wait for 5 seconds before skipping it. Thus the outcome of this project... I was trying to draw me in a rage-mode, my inner reaction about the YouTube ad countdown. 8D

I did the sketch using a black pen and copic marker, before scanning the drawing and adding more colours by using Airbrush in Adobe Photoshop CS5.

Overall this project is pretty fun. :)

Lasalle X Curtin: The Final Outcome & Reflection

The final outcome for the Curtin project Yohana and I were working on can be found here: http://seekingsingapore.org

It has been really fun working on this project, from going around taking photographs, planning for microsite structure, and also discussing with Yohana and sharing experiences with Alfo. Overall I feel that this project is pretty meaningful. I get to see the different culture and different light about Curtin university. I hope that in future there will be more collaboration projects like this.

Lastly I would like to credit Yohana for her awesome graphic skills, as she was in charge of the interface design and most of the layout for our prints. Without her I would really have a hard time doing the project and she has been nothing but helpful throughout the whole time.

With this, is the closure of our Lasalle X Curtin project. :)

DRM Formative Feedback

Valenisha DC L3 DRM Formative Feedback S1

Countdown: The process

Just an update since I was drawing the Countdown response. Basically I decided to draw out my reaction when I am 'counting down' to the seconds so I can skip an online ad before a YouTube video. Lols.

Still not done coloring it since I don't have my coloring tools with me. But the idea's there right? 8D I thought it's kinda funny though LOL /self-entertain

Shall continue doing it. Will post again when I'm done with it! ^^

Lasalle X Curtin: Update from Alfo & more about Curtin

After the last time he shared his idea with us, I asked him if he could share more about Curtin University. On Sept 11, he replied to share more about the school.

I have yet to share more about Lasalle, but I will do it some time later today :)

Studio: The Brands, Big Ideas, and Digital Scamps

Design Issue 1

Design Issue 2

Lasalle X Curtin: The update

Just an update from Alfo! :)

*Continues doing my Digital Scamps*

Studio: Ideas (Part 2)

Artease Ideas

Just a few scamps I did for Artease since I didn't have time to sketch them previously. :)

DRM: Design Issue 2 Proposal

Proposal Issue2

Studio: Ideas (Part 1)

To be honest, I didn't have a lot of time to do up the ideas, so this is not the finalized ideas at all. These are just a few scamps (part 1) that I did to come up with the final scamp idea.

The ideas for X-MINI:

The ideas for TOM N TOMS Coffee:

The ideas for Ritter Sport:

Here are some comments from my classmate and Shanon (my studio lecturer): 

As of now I am still thinking of more ideas for my last brand (Artease) and more ideas for each brand. Will update again once I'm done! :)

Lasalle X Curtin: Progress & VLOG~

Following up my previous post on the Lasalle X Curtin Exchange program, here is a vlog update! :D

Here is the FB chat between Alfred and our group (Yohana and I):

I mentioned this on my previous entry, but for convenience sake:

Alfred's Flickr | Yohana's Flickr | My Photobucket

Alfo's concept is really unique; in the sense that it is very personal of his. It feels very much like a peek into his life, and I think the idea is quite creative. However, he hasn't told us about his final outcome so it's still too early to give him comments (I did ask him a few questions though ^^;;)

ANYWAY. Here is the scan of the site-map and planning I drew for the microsite Yohana and I are working on:

You'd notice that I contemplated between separating 'Arab Street' and 'Haji Lane' to two separated pages or not. Well, both places are really near each other but have different vibe. Plus we took really loads of photographs from each places. After much consideration, both Yohana and I decided to make 'Haji Lane' as a sub-page for 'Arab Street'. :)

As I mentioned in my previous post, Yohana was the one who did the interface. (Actually, these scans were done before she did the interface design, but my scanner went bonkers so I could only post them now... T_T;;) Right now I'm in the midst of coding the microsite. I am doing it using Adobe Flash CS5. :)

Okay, I shall end the update here for now. Post again when I'm done coding!

DRM: Design Issue 1 Proposal

Proposal Issue1

The Countdown Project: Responses

Hi everyone!

A big thank you for people who responded to my vlog on YouTube and also Twitter.

Here are the responses I got:

(From YouTube)

(From Twitter)

(From another site I posted the vlog onto - Asianfanfics)

Really thank you for the inputs! Hahaha I realize that I have lots of friends on my Timeline who loves KPOP as well. xD

I have decided to do a comic strip relating to YouTube ads and a KPOP group comeback.

I shall update again once I do the first rough sketch of it! :)

Studio: TOM N TOMS Coffee Creative Brief

Design Issue 1

TOM N TOMS Coffee

Val TNT CreativeBrief

 

Studio: Ritter Sport Creative Brief

Design issue 2

Ritter Sport

Val RitterSpot CreativeBrief

Studio: Artease Creative Brief

Design Issue 1

Artease

Val Artease CreativeBrief

Studio: X-MINI Creative Brief

Design Issue 2

X-MINI

Val Xmini CreativeBrief

Studio: Brand Research (Artease)

(Source)

Ivan Wang, Ang Chin Leng and Leslie Ang founded Artease in 2011. The idea of Artease is to have a bubble tea store that is uniquely Singapore. They collaborate and work with creative people, as their target audience revolves around young and trendy youths, as well as working adults. To them, the business is not only about selling bubble tea, but also about the food, culture and lifestyle.

Their stores are located at:

Tanjong Pagar

1 Tanjong Pagar Plaza #01-35T

Opening hours: 10am-10pm everyday

Orchard Cineleisure

Opening hours:

Sunday to Thursday: 11am-11pm

Friday & Saturday: 11am-2am 

Advertising problems:

Although they have a large fan base, the brand is still not yet well advertised. There is a need for a push in promoting the brand, so that it can increase their daily sales without moving away from their brand image (uniquely Singapore). There is also a need to seek a way to reach out to target audience in the midst of ads clutter, in order not to lose out to the other exported brands.

Possible Competitors:

(1) Gong Cha

(Source)

Gong Cha is a brand that aims to provide best quality tea and beverages to their customers. Their goal is to give customers satisfaction by offering refreshing beverages and great customer service.

Their concept will be a premium tea fit for Royals; "so Tasteful, You'll Want More".

Gongcha has around 50 outlets in Singapore so far.

-------------------------------

(2) KOI

(Source)

KOI offers bubble teas and other refreshing beverages as well. There are currently 8 stores of KOI cafe, with an extremely long queue during 12pm-4pm daily.

Source:

(1) http://www.artease.sg

(2) (For the artease picture) http://danielfooddiary.files.wordpress.com/2011/07/artease71.jpg

(3) http://www.facebook.com/ArteaseCafe

(4) http://www.gong-cha.com

(5) http://www.facebook.com/GongCha.Singapore

(6) (For the Gong Cha picture + review) http://www.ladyironchef.com/2010/08/gong-cha-bubble-tea-singapore/
(7) (For KOI picture + review) http://www.ladyironchef.com/2010/06/koi-cafe-singapore-bubble-tea/
(8) http://www.koicafe.com.tw
(9) http://alvinology.com/2010/10/22/koi-cafe-50嵐-vs-gong-cha-贡茶-singapore/