Lasalle X Curtin: The booklet.

I was struggling with the booklet at first, since it did not stay in shapes whenever I let go of the brochure. However, after much discussion with my project partners and course mates, we decided to just have fun and think of it after.

The processs of trying to figure out the folding, as well as test print on A4 normal paper.

Curtin Booklet

The digital scamp.

Overall I really think my 'experiment' with this turns out great, check out the actual sized booklet~

The challenge was to actually get the correct printing shop to print the double-sided booklet properly. I printed the design on A3 paper, and the alignment was totally off. Really had a hard time and spent a lot of money because I keep going around Sunshine plaza and print it. At the end of the day, the one printing shop near my house at Tampines managed to get it just a tad bit off. So yeah.

Awesome time doing this booklet, now time to continue preparing for assessment! :D

Lasalle X Curtin: The Final Outcome & Reflection

The final outcome for the Curtin project Yohana and I were working on can be found here: http://seekingsingapore.org

It has been really fun working on this project, from going around taking photographs, planning for microsite structure, and also discussing with Yohana and sharing experiences with Alfo. Overall I feel that this project is pretty meaningful. I get to see the different culture and different light about Curtin university. I hope that in future there will be more collaboration projects like this.

Lastly I would like to credit Yohana for her awesome graphic skills, as she was in charge of the interface design and most of the layout for our prints. Without her I would really have a hard time doing the project and she has been nothing but helpful throughout the whole time.

With this, is the closure of our Lasalle X Curtin project. :)

Lasalle X Curtin: Update from Alfo & more about Curtin

After the last time he shared his idea with us, I asked him if he could share more about Curtin University. On Sept 11, he replied to share more about the school.

I have yet to share more about Lasalle, but I will do it some time later today :)

Lasalle X Curtin: The update

Just an update from Alfo! :)

*Continues doing my Digital Scamps*

Lasalle X Curtin: Progress & VLOG~

Following up my previous post on the Lasalle X Curtin Exchange program, here is a vlog update! :D

Here is the FB chat between Alfred and our group (Yohana and I):

I mentioned this on my previous entry, but for convenience sake:

Alfred's Flickr | Yohana's Flickr | My Photobucket

Alfo's concept is really unique; in the sense that it is very personal of his. It feels very much like a peek into his life, and I think the idea is quite creative. However, he hasn't told us about his final outcome so it's still too early to give him comments (I did ask him a few questions though ^^;;)

ANYWAY. Here is the scan of the site-map and planning I drew for the microsite Yohana and I are working on:

You'd notice that I contemplated between separating 'Arab Street' and 'Haji Lane' to two separated pages or not. Well, both places are really near each other but have different vibe. Plus we took really loads of photographs from each places. After much consideration, both Yohana and I decided to make 'Haji Lane' as a sub-page for 'Arab Street'. :)

As I mentioned in my previous post, Yohana was the one who did the interface. (Actually, these scans were done before she did the interface design, but my scanner went bonkers so I could only post them now... T_T;;) Right now I'm in the midst of coding the microsite. I am doing it using Adobe Flash CS5. :)

Okay, I shall end the update here for now. Post again when I'm done coding!

Lasalle X Curtin: Project Brief & Mind-map & Process~

Brief: To show the students from Curtin university in Australia about our surrounding. In a design manner, of course.

After receiving the brief about the collaboration project with Curtin University, my partner (Yohana from Image Comm) and I contacted our partner from there. His name is Alfred and he replied to our email almost immediately.

The three of us added each other in Facebook and use Facebook Message thread as our means of communicating. Alfo shared his progress with us (photographs posted on his Flickr), and then we updated him that we were still at brainstorming process.

This is the mind-map I did to start up with the whole idea.

These are the mind maps Yohana did.

Together with Yohana, we sat down and discuss about the possible few outcomes;

- To promote the fact that Singapore is a Fine city

- To promote the fact that Singapore has many tourist attraction

- To play off with the idea that Singapore is a Racial Harmony country

- To share about any design things in Singapore... but what?

And many more.

After much discussion, we decided to come up with something racial harmony-related; what about shopping districts? Many people do not know of other places to shop besides Orchard Road and Bugis Street. What about places like Haji Lane and Arab Street?

On 25th Aug, Yohana and I went around Arab Street and Haji Lane to take photographs, and then we took train and head down to Chinatown to take some more photographs. I uploaded the photographs I took on my Photobucket account and share it with Alfo. (Yohana's is still uploading at the moment).

(Lol at the uncle that I accidentally capture in this picture... Nice pose. XD)

While sitting down and resting in MacDonalds, both of us decided to do a simple microsite to showcase about these shopping districts as a cultural inspiration that affects the way designers in Singapore do their design.

We told Alfo about the progress and we received a good response.

Just last night Yohana emailed me about the interface design of the microsite (she is in charge of designing the layout while I do the coding and content text). Here is the screenshot of what she did:

Kudos for her hard work. :D

Now, to continue with the progress~

We are waiting for Alfo to share about his progress, which he said he would do this weekend.

The 7 Days Project

I had wanted to create this post earlier but I couldn't really construct a proper post structure beforehand. This post is for the Design Workshop by Yasser, in which we were supposed to do the same things we haven't done as a routine in 7 days. and by things it can be anything.

My group consisted of Jenny, Yunxin, Shanlyn, Summer, Xiang Yun, Dora and I. The seven of us discussed together about the possibilities we could do: dancing KPOP at crowded places for 7 days, drawing with left hand for 7 days, talk with accents for 7 days... After so many inputs (some ridiculous ones and some interesting ones), we have decided to point at the sky for 7 days.

What? Point at the sky for 7 days.

Why? To create curiosity and see how people react to certain things.

Where? ANY crowded places.

When? Whenever.

How? Just walk and point at the sky naturally.

Who? US. THEM. ARGHHH.

Here is the final video.

Credits to Jenny for compiling and putting everyone's work together. :D

I have to give credits to my dance crew members, Stephanie and Ari, for helping me film on 6 different days. I was so busy that I had to film it only on the way to or from dance practices and work. And just a little confession: I filmed 2 of the videos on the same day because I was so busy with preparation for my dance school (Celine Jessandra) concert on the 18 Aug. T_T You would notice that a lot of my locations revolve around Orchard Road or Somerset, since I go to SCAPE almost everyday in a week for dance practices.

Here are some screenshots of myself... pointing at the sky.

Day 1: Outside City Hall MRT

Well to say it was awkward was an understatement. I would like to think that I tried to look as natural as possible because well... It's not everyday I point at the sky and stand still for a full-minute. There was a lot of people passing by and they stared at me funny. There was even this adult man who actually was walking past me; he stepped back just to see what I'm looking at, and then he walked away cursing at me saying I'm 'siao'. T_T;;

Day 2: Right before the traffic light outside Cineleisure

It was easier at night time because I felt more confident since it was dark. (LOL) and since it wasn't the first time (duh) I pointed at the sky anymore, it feels less... awkward. A lot of people rushed past me and they gave the exact same stare.

Day 3: Inside 313 (beside Garrett popcorn shop)

I decided to try doing it indoor just to see if I could get different kind of reaction. I didn't realize I was pointing at an HMV ad until I stood there doing the said action for about a minute or two. An old woman walked past me complaining to her grandson about how HMV was really bad for hiring someone to stand there pointing at the banner just to advertise. LOL. It was not the case, aunty, please don't hate on HMV~

Day 4: Outside Centre Point

I think out of the many days, I got out the most positive reactions here. Almost everyone that walked past actually stops properly to take a look at what I was pointing at. A Caucasian couple stood behind me for about a minute and a half to squint their eyes, trying to notice what was I pointing at. I was secretly hoping they would just walk because my hand was really tired then. Hahaha. But overall it felt great to see such reaction.

Day 5: Outside H&M

If I mentioned how day 4 was the one I got most positive reaction for, day 5 was definitely one with the  negativity. Everyone walked past me, some even bumped into me causing me to lost balance for a bit. To say they didn't care about me was an understatement: they didn't care about me pointing at the sky and they said I was blocking their way. Tsk, what mean society (HAHA).

The Day 6 and 7 videos were the ones that I shot on the same day because I didn't have time. Honestly, the venue was the same too. They are shot at Bishan Junction 8, only at different parts. I missed my chance to video on the 6th day and we had to send Jenny the videos on the 7th day so I didn't have a choice. To make it fair, I shot it at different time of the day; the first screenshot was shot in the morning before I headed to my friend's place for dance, and the second one was taken after in the late afternoon after our practice. Note that in the first picture I had a different bag; Stephanie, who helped me video for both times, was complaining it was too heavy for her to carry so I helped her to carry in the first video as an appreciation of her helping me out. Lol.

Anyway, back to the reaction of the people. Some looked curious, some were just looking at me like I had lost my mind. To be honest, I think all designers have lost their minds long time ago and that's why we are creative. (LOL SELF-PRAISE, HAHA JUST KIDDING)

Overall I think that this workshop was really fun and different. I learnt that different kind of people have different kind of reaction and openness. For instance, the Caucasian couple I mentioned was very nice, patient and open-minded, whereas the aunties in Singapore are generally concerned at how a girl like me was standing pointing. LOL.

I really had fun and a few design issues actually sparkled in my brain; like things to do about people's reactions to things, or how people connects some action and an existing ad together; how an ad can revolves ON a media but has to be supported by an action to be able to work better (the HMV thingy... Lol)... Or even about the study of target audience's mind relates with Branding... I shall just mind map it further or something while I'm still having the thoughts in my mind. 8D