User Test (Online Questionnaire) Results: Teenage & Mentos

Teenage & Mentos User Test Q by Valenisha Shroom

Sadly, although I sent the email to over 50 people, only 9 people responded. )":

Therefore I decided to conduct another user test for the two integrated campaign through Interview which will be included in another separate post.

User Test: Teenage Magazine and Mentos

Hi everyone!

I need your help with my user testing for my two integrated campaign. Please take a look at my two projects:

1) Teenage Magazine

(The scamps. Click on Images to view larger image.)

(The web banner, displayed on Livejournal and other blogging homes)

(The short YouTube advertisement that will play before a locally uploaded video)

After that, please take a look at my next project.

2) Mentos

(The scamps. Click on image to view larger image.)

(The web banner, displayed at YouTube home page.)

Afterwards, please take the survey below. It will take less than 5 mins of your time~ :)

http://www.surveymonkey.com/s/V7GTN98

Thank you very very much! :D

User Test: X-MINI & Ritter Sport

Hi Everyone!

I need your help in doing user test for my projects~

First of all, please take a look at the advertising outcome I came up with for X-MINI:

(Click for larger picture)

And then, please take a look at the outcome for Ritter Sport:

(Click for larger picture)

And now, please help me answer the questions from the survey below~

Click here to take survey

It will take only a few minutes of your time! :D

Thank you for your help and time! :DDDD

Thank you so much and have a nice day~

User test: Tom N Toms Coffee & Artease

Hi people!

I need your help in doing a user test for me. It will be a survey/interview, but before I asked you the questions, please take a look at the project I have done to advertise Tom N Toms:

(Click for a larger image)

And also, take a look at my project for Artease:

(Click for a larger image)

After that, please help me to complete the survey below:

Click here to take survey

Your participation is very much appreciated!

Thank you! ^^

Mentos Ad Plan

Print Men to Sad

SOI: Finalized

Soi

Final Teenage

Teenage m

Final Tom N Toms Coffee

Final XMINI

Mentos Board

Final Mentos

Mentos Board

Final Ritter Sport

Mentos Board

Final Artease

Art Ease

Integrated Campaign: Teenage (YouTube Ad)

Finished editing the 24s YouTube ad. The actual thing is supposed to play before any locally uploaded video. Music credits to http://www.youtube.com/watch?v=ePLKJSfjb8M&feature=related. Also, credits to Arii for agreeing to be the talent acting lol.

XMINI: The planning

x Mini Planning

Lasalle X Curtin: The booklet.

I was struggling with the booklet at first, since it did not stay in shapes whenever I let go of the brochure. However, after much discussion with my project partners and course mates, we decided to just have fun and think of it after.

The processs of trying to figure out the folding, as well as test print on A4 normal paper.

Curtin Booklet

The digital scamp.

Overall I really think my 'experiment' with this turns out great, check out the actual sized booklet~

The challenge was to actually get the correct printing shop to print the double-sided booklet properly. I printed the design on A3 paper, and the alignment was totally off. Really had a hard time and spent a lot of money because I keep going around Sunshine plaza and print it. At the end of the day, the one printing shop near my house at Tampines managed to get it just a tad bit off. So yeah.

Awesome time doing this booklet, now time to continue preparing for assessment! :D

Teenage: The ideas

 YouTube Ad

Web Banner

Finalized YouTube Ads

Idea Improvement for Tom N Toms

After going through class critique, I have decided to tweak on my Tom N Toms idea. This time, instead of sending a direct mailer to target audience, a direct approach will be done in order to reach out to the consumers (guerrilla stunt).

Studio: Integrated Campaign - Choosing Brand (1): Teenage

Teenage  magazine is published by Key Editions Pte Ltd. It has been around since 1988 until present time. It is pretty popular among the teens, especially with its counseling section titled 'Dear Kelly'. The issues basically cover all the hypes and happenings that interest teenagers, such as latest kpop events, various fashion and counseling advices that concern teenagers, and the magazine also encourage youths to share their thoughts and stories. 

Possible competitors will be Seventeen and Teens.

Studio Formative Feedback

Valenisha Final DC Studio L3 AC Formative Feedback Form S1

Studio: The Brands, Big Ideas, and Digital Scamps

Design Issue 1

Design Issue 2