User Test (Questionnaire) Result: Tom N Toms Coffee & Artease

Tom N Toms & Artease User test Q by Valenisha Shroom

As compared to the other two user test surveys, this test received better responses and therefore it can be used as a stable guide/reference.

User Test (Online Questionnaire) Result: X-MINI and Ritter Sport

Xmini Questionnaire by Valenisha Shroom

User Test: X-MINI & Ritter Sport

Hi Everyone!

I need your help in doing user test for my projects~

First of all, please take a look at the advertising outcome I came up with for X-MINI:

(Click for larger picture)

And then, please take a look at the outcome for Ritter Sport:

(Click for larger picture)

And now, please help me answer the questions from the survey below~

Click here to take survey

It will take only a few minutes of your time! :D

Thank you for your help and time! :DDDD

Thank you so much and have a nice day~

Final Ritter Sport

Mentos Board

Studio: The Brands, Big Ideas, and Digital Scamps

Design Issue 1

Design Issue 2

Studio: Ideas (Part 1)

To be honest, I didn't have a lot of time to do up the ideas, so this is not the finalized ideas at all. These are just a few scamps (part 1) that I did to come up with the final scamp idea.

The ideas for X-MINI:

The ideas for TOM N TOMS Coffee:

The ideas for Ritter Sport:

Here are some comments from my classmate and Shanon (my studio lecturer): 

As of now I am still thinking of more ideas for my last brand (Artease) and more ideas for each brand. Will update again once I'm done! :)

Studio: Ritter Sport Creative Brief

Design issue 2

Ritter Sport

Val RitterSpot CreativeBrief

Studio: Brand Research (X-Mini)

Here is the online research I did for my Design Issue 2 brands:

X-MINI

Background research:

X- Mini is a company founded in Singapore with the intention of bringing the latest wave of multimedia products to the global market. Its main objective is to create multimedia devices that will lead as major trends in lifestyle technology. X-Mini pushes the boundaries of technologies in order to become a global brand synonymous with future innovations.

X-Mini products consist of: X-Mini II Capsule Speaker, X-Mini v1.1 Capsule Speaker, X-Mini MAX II Capsule Speaker, X-Mini MAX v1.1 Capsule Speaker, X-Mini Happy Capsule Speaker, X-Mini RAVE Capsule Speaker, X-Mini Hello Kitty Capsule Speaker, and X-Mini KAI Capsule Speaker.

Advertising problems:

(1) People tend to trust exported brands more than local brand (X-Mini is a local brand).
(2) Not many people know about X-Mini, as there is no solid ads or campaigns existing so far yet.

Possible competitors:

(1) Audio-Technica

(Source)

Audio-Technica was established in 1962. It is a company that deals with anything related to design, manufacture, marketing and distribution of problem-solving audio equipment. It is famous for its phonograph cartridges, and nowadays it creates high-performance microphones, headphones, wireless systems, mixers and other home and professional electronic products. 

Audio-Technica has worn many awards, and their products were also selected for major broadcast music events such as "the GRAMMY Awards and the Rock & Roll Hall of Fame Induction ceremonies and sport events like World Cup Soccer, the Super Bowl, the Commonwealth Games, Summer Games in Athens (2004), Sydney(2000), Atlanta (1996) and Winter Games in Torino (2006) and Salt Lake City (2002)". 

The brand is well spread through out the world, its operating companies are also available in Europe, Singapore and Hongkong.  The timeline of the company can be found in their official website.

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(2) Creative


(Source)

Creative was founded in Singapore 1981, and it started with a vision that believes that multimedia would revolutionize the way people interact with their PCs. It is famous because of its Sound Blaster sound cards. Right now Creative are working on marketing cutting-edge audio solutions, premium wireless speakers, high performance earphone products and portable media devices. Its global corporate headquarters is located in Singapore, and regional headquarters at US (Milpitas, California), Europe (Dublin, Ireland) and Asia (Singapore). 

Since the success of Sound Blaster sound cards and setting the de-facto standard for PC audio in 1989, Creative has been the leading brand expanding in exciting lifestyle PDE market, especially in audio technology with a user base of 400 million. 

Creative was awarded the Consumer Electronics Show "Best of CES" for four consecutive years from 2003-2006, for a variety of their products. They also won the prestigious German-based reddot awards for outstanding and innovative product industrial designs. With the launch of Xtreme Fidelity (X-Fi) audio platform, they gained the "Best of What's New in Home Entertainment" award by Popular Science in 2006 for bringing outstanding audio quality for MP3 music. 

Creative's mission is "to expand its leadership role in the lifestyle Personal Digital Entertainment market, using groundbreaking technology and leading-edge designs for not just the technically-savvy consumers, but for everyone who enjoys entertainment." It is listed on the main board of Singapore Exchange (SGX) since June 1994.

The company's timeline is available in their official website.

Sources:

(1) http://www.x-mini.com

(2) http://www.audio-technica.com.sg

(3) http://sg.creative.com

Studio: Brand Research (Ritter Sport)

(Source)

Ritter Sport started as a small family confectionary in 1912, by Alfred Ritter and his wife Clara. It is now sold in 80 countries and is now passed down through the Ritter family. Alfred Theodor Ritter, the grandchild of the founder, now leads it and the company has 800 employees in Waldenbuch. 

Ritter Sport is the “chocolate with a difference”. The company aims to make and keep their products a deal; attractive to both consumers and market. They stressed in the duty of acting in an environmentally responsible manner.

Timeline:

In 1998, for the first time in its history, RITTER SPORT exceeds the half-billion mark with a turnover of 507m DM. The 100g chocolate bars hold a 22% market share in the food trade.

In 2001, the “RITTER SPORT Chocolate Shop” Visitors’ Center opens. It vividly and interactively showcases the production of chocolate as well as RITTER SPORT’S history.

In 2002, RITTER SPORT opens their very own power plant. The RITTER SPORT combined heating-and-power station comes to life, allowing the company to produce approx. 30% of its own electricity and approx. 70% of its own heating needs. It is especially environmentally–friendly: Heat is a deliberate “waste product” of electricity generation that can now be used for heating purposes. Through this system of cogeneration, RITTER SPORT saves approx. 12m kWh of primary energy per year (this corresponds to approx. 1m liters of heating oil) and reduces its CO2 emissions by approx. 6,800 tons in the same period. 

Advertising problem: 

(1) There has not been a solid advertisements or campaign done (in Singapore) by the company to reach out to the target audience. 

(2) There are a lot of other brands which are more known in Singapore; but due to ads clutter, Ritter Sport has to find another method in order to get their message across without being lost in the sea of ads.

Possible competitors: 

(1) Toblerone

(Source)

Toblerone is a Swiss chocolate, made from cocoa beans from different parts of the world, Californian almonds and Mexican honey. 'Toblerone' originates from the chocolatier's family name 'Tobler' combined with 'torrone' which means nougat in Italian. The shape of Toblerone is triangular, like the mountainous homeland of Theodor Tobler. 

Toblerone is under Kraft foods and it was founded in 1908.

(2) Hersheys

(Source)

Hersheys is the largest producer of quality chocolate in North America that has been established since over 100 years ago. HERSHEY’S brands include Hershey’s, Hershey’s Kisses, Reese’s, Kit Kat, Twizzlers, Ice Breakers, and Hershey’s Bliss chocolates.

Hershey's is a leader in the dark and premium chocolate segment (Hershey's Special Dark and Hershey's Extra Dark)

They particularly displayed a video of how chocolate is made in their page. It helps allure consumers as it is pretty mouthwatering. Video: http://www.hersheys.com/ads-and-videos/how-we-make-chocolate.aspx

Available commercials: http://www.hersheys.com/ads-and-videos/commercials.aspx

Sources:

(1) http://www.facebook.com/RitterSportChocolate

(2) http://www.ritter-sport.us/#/en_US/home/

(3) http://www.thecocoatrees.com/products.php?brand=Ritter+Sport

(4) http://www.museum-ritter.de/sprache2/n437378/n.html

(5) http://www.youtube.com/RitterSportChocolate
(6) http://www.toblerone.com
(7) http://www.facebook.com/Toblerone
(8) http://www.hersheys.com
(9) http://www.facebook.com/HERSHEYS
(10) http://www.facebook.com/pages/Hersheys-Singapore/147222661970666
(11) For Toblerone pic: http://www.unotrade.nl/image/logos/logo_4fce0130ed9b9.jpg
(12) For Hersheys pic: http://www.candybarlab.com/wp-content/uploads/2008/04/hersheyscc_wr4.jpg