I made it into a video for easier uploading purpose. :)
This is where I pour out all the things I've figured out.
Showing posts with label design issue. Show all posts
Showing posts with label design issue. Show all posts
Thursday, 4 October 2012
Tuesday, 11 September 2012
Friday, 7 September 2012
Tuesday, 4 September 2012
Monday, 3 September 2012
Sunday, 2 September 2012
Saturday, 1 September 2012
Thursday, 23 August 2012
The 7 Days Project
I had wanted to create this post earlier but I couldn't really construct a proper post structure beforehand. This post is for the Design Workshop by Yasser, in which we were supposed to do the same things we haven't done as a routine in 7 days. and by things it can be anything.
My group consisted of Jenny, Yunxin, Shanlyn, Summer, Xiang Yun, Dora and I. The seven of us discussed together about the possibilities we could do: dancing KPOP at crowded places for 7 days, drawing with left hand for 7 days, talk with accents for 7 days... After so many inputs (some ridiculous ones and some interesting ones), we have decided to point at the sky for 7 days.
What? Point at the sky for 7 days.
Why? To create curiosity and see how people react to certain things.
Where? ANY crowded places.
When? Whenever.
How? Just walk and point at the sky naturally.
Who? US. THEM. ARGHHH.
Here is the final video.
Credits to Jenny for compiling and putting everyone's work together. :D
I have to give credits to my dance crew members, Stephanie and Ari, for helping me film on 6 different days. I was so busy that I had to film it only on the way to or from dance practices and work. And just a little confession: I filmed 2 of the videos on the same day because I was so busy with preparation for my dance school (Celine Jessandra) concert on the 18 Aug. T_T You would notice that a lot of my locations revolve around Orchard Road or Somerset, since I go to SCAPE almost everyday in a week for dance practices.
Here are some screenshots of myself... pointing at the sky.
Day 1: Outside City Hall MRT
Well to say it was awkward was an understatement. I would like to think that I tried to look as natural as possible because well... It's not everyday I point at the sky and stand still for a full-minute. There was a lot of people passing by and they stared at me funny. There was even this adult man who actually was walking past me; he stepped back just to see what I'm looking at, and then he walked away cursing at me saying I'm 'siao'. T_T;;
Day 2: Right before the traffic light outside Cineleisure
It was easier at night time because I felt more confident since it was dark. (LOL) and since it wasn't the first time (duh) I pointed at the sky anymore, it feels less... awkward. A lot of people rushed past me and they gave the exact same stare.
Day 3: Inside 313 (beside Garrett popcorn shop)
I decided to try doing it indoor just to see if I could get different kind of reaction. I didn't realize I was pointing at an HMV ad until I stood there doing the said action for about a minute or two. An old woman walked past me complaining to her grandson about how HMV was really bad for hiring someone to stand there pointing at the banner just to advertise. LOL. It was not the case, aunty, please don't hate on HMV~
Day 4: Outside Centre Point
I think out of the many days, I got out the most positive reactions here. Almost everyone that walked past actually stops properly to take a look at what I was pointing at. A Caucasian couple stood behind me for about a minute and a half to squint their eyes, trying to notice what was I pointing at. I was secretly hoping they would just walk because my hand was really tired then. Hahaha. But overall it felt great to see such reaction.
Day 5: Outside H&M
If I mentioned how day 4 was the one I got most positive reaction for, day 5 was definitely one with the negativity. Everyone walked past me, some even bumped into me causing me to lost balance for a bit. To say they didn't care about me was an understatement: they didn't care about me pointing at the sky and they said I was blocking their way. Tsk, what mean society (HAHA).
The Day 6 and 7 videos were the ones that I shot on the same day because I didn't have time. Honestly, the venue was the same too. They are shot at Bishan Junction 8, only at different parts. I missed my chance to video on the 6th day and we had to send Jenny the videos on the 7th day so I didn't have a choice. To make it fair, I shot it at different time of the day; the first screenshot was shot in the morning before I headed to my friend's place for dance, and the second one was taken after in the late afternoon after our practice. Note that in the first picture I had a different bag; Stephanie, who helped me video for both times, was complaining it was too heavy for her to carry so I helped her to carry in the first video as an appreciation of her helping me out. Lol.
Anyway, back to the reaction of the people. Some looked curious, some were just looking at me like I had lost my mind. To be honest, I think all designers have lost their minds long time ago and that's why we are creative. (LOL SELF-PRAISE, HAHA JUST KIDDING)
Overall I think that this workshop was really fun and different. I learnt that different kind of people have different kind of reaction and openness. For instance, the Caucasian couple I mentioned was very nice, patient and open-minded, whereas the aunties in Singapore are generally concerned at how a girl like me was standing pointing. LOL.
I really had fun and a few design issues actually sparkled in my brain; like things to do about people's reactions to things, or how people connects some action and an existing ad together; how an ad can revolves ON a media but has to be supported by an action to be able to work better (the HMV thingy... Lol)... Or even about the study of target audience's mind relates with Branding... I shall just mind map it further or something while I'm still having the thoughts in my mind. 8D
Wednesday, 22 August 2012
Studio: Research (Design Issue & Hypothesis) - BRANDS
After much consideration, I have decided on four brands pertaining to my design issues:
Design Issue 1:
TOM N TOMS Coffee & Artease
Design Issue 2:
X-MINI & Ritter Sport
Friday, 17 August 2012
DRM & Studio: Research (Design Issue & Hypothesis)
For the first week of school, I was down with food poisoning and therefore missed the classes (for both DRM and Studio). However, I did a bit of thinking and mind-map while I was resting at home.
My writing of my 'thoughts'.
A random mind-map I drew while trying to see what I have done in the whole day, just for the sake of gambling for some inspiration.
From consultation with Joselyn and Shanon, I began to narrow down the issues I thought of before. Due to my love for KPOP, I had wanted to do something related to Korea. And then my lecturer Shanon suggested doing a topic that requires me to do Korea's advertising method as a strategy.
I considered about it and thought that perhaps I could try to see how celebrity endorsement affects Korea's market very much. I still have to do further research into the topic.
A little mind-map I did because my mind was going mad.
I thought of what to do for the other topic but couldn't come up any. While I was reading a small article the other time from here, and I realize that the problem I want to tackle of can be the ads clutter that has been existing in Singapore.
I started with drawing a mind-map of how Singapore's existing ads will be. I will do further literature review and research about the existing ads, along with visual research and survey. Meanwhile, I decided to tackle only one strategy out of the many ads strategies out there for my design issue.
As of now, nothing is confirmed yet, so I guess I should do more research and consult Shannon and/or Joselyn again the next lesson.
Monday, 13 August 2012
Mapping my mind. Literally.
I attempted doing a mind-map to help with choosing my design issue today. I decided to start from the everyday thing; listing down what usually comes to my mind or what I usually see or do. I realize... There are so many to the point that I'm not even sure if I listed them all. Anyway, here is the mind-map:
For Mac users who are looking for an app for mind-map, try MindNode Lite. It's a free app and I used it to create the mind-map above. :)
And then there is another issue about how people overlook the importance of illustrations. For instance, I used the app from app store to create a mind-map rather than to draw it out. Of course I did it because I'm sitting in a cafe without a piece of paper and pen, so naturally I had to solve that problem, thus I used the digital method. But there are others who totally neglect the importance of drawing and illustrating their designs out lately. Is illustration-based ad effective? I am curious about this.
Moving on, another issue I had thought of was actually triggered when I saw a quote randomly floating on my twitter timeline: "People can forget what you said or did, but they will never forget how you make them feel". Does this mean that emotion-based ads would be more long-lasting? Feelings... Hm.
The last issue I actually considered came up when I was trying to choreograph some dance steps. I was listening to Dalmatian's Hurt Me (it's a KPOP song, nothing hurts) and all of a sudden I realized how I was singing to the song. It wasn't the first time; every single time I listen to some songs repeatedly, I automatically remembered the lyrics even though I don't have the slightest clue what the lyrics mean. I mean, I'm not korean educated as much as I wish I am. Isn't this related to subliminal ads? Since our mind automatically registers everything that we see or hear, even though we might not realize that we actually remember them since it's in our subconscious mind...
Well I guess there is only one way to finalize my design issue and that would be to do a bit of research for all and then consult my lecturers about it. *Poof*
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