Idea Improvement for Tom N Toms

After going through class critique, I have decided to tweak on my Tom N Toms idea. This time, instead of sending a direct mailer to target audience, a direct approach will be done in order to reach out to the consumers (guerrilla stunt).

Studio: Integrated Campaign - Choosing Brand (1): Teenage

Teenage  magazine is published by Key Editions Pte Ltd. It has been around since 1988 until present time. It is pretty popular among the teens, especially with its counseling section titled 'Dear Kelly'. The issues basically cover all the hypes and happenings that interest teenagers, such as latest kpop events, various fashion and counseling advices that concern teenagers, and the magazine also encourage youths to share their thoughts and stories. 

Possible competitors will be Seventeen and Teens.

Ppt slides for Oral presentation

I made it into a video for easier uploading purpose. :)

DRM: Statement of Intent

Val13660 Soi Ac Drm