As compared to the other two user test surveys, this test received better responses and therefore it can be used as a stable guide/reference.
Friday, 1 February 2013
User Test (Online Questionnaire) Results: Teenage & Mentos
Sadly, although I sent the email to over 50 people, only 9 people responded. )":
Therefore I decided to conduct another user test for the two integrated campaign through Interview which will be included in another separate post.
Thursday, 31 January 2013
Thursday, 24 January 2013
Chosen D&AD brief for Design workshop
After reading the briefs again and again, I have decided to choose the brief for Dazed & Confused.
Visual Research.
Mindmap.
Sketches of Idea.
Chosen Idea.
Planning.
Friday, 11 January 2013
User Testing Result (Interview)
An Interview done regarding the Hypothesis chosen, as well as the brand Teenage and Mentos.
Thank you very much to Jerry (19), Sophina (18), Dickson (19), Princesley (19), Valerie (13) and EnQi (13) for agreeing to be interviewed! :D
Through this user testing I find that there are different opinions even though the age differences is not much. My targeted audience was meant to be 12-19 years old, but after doing the interview I learnt that even within this 7 years gap, there are still some things that differ to their preference.
That, and I also know one thing: YouTube Ad and Web-banner do not work generally. I'm sure that there will be a way to make them more effective... The question is, how?
... Well, research time. 8"(
Through this user testing I find that there are different opinions even though the age differences is not much. My targeted audience was meant to be 12-19 years old, but after doing the interview I learnt that even within this 7 years gap, there are still some things that differ to their preference.
That, and I also know one thing: YouTube Ad and Web-banner do not work generally. I'm sure that there will be a way to make them more effective... The question is, how?
... Well, research time. 8"(
Thursday, 10 January 2013
User Test: Teenage Magazine and Mentos
Hi everyone!
I need your help with my user testing for my two integrated campaign. Please take a look at my two projects:
1) Teenage Magazine
(The scamps. Click on Images to view larger image.)
(The web banner, displayed on Livejournal and other blogging homes)
(The short YouTube advertisement that will play before a locally uploaded video)
After that, please take a look at my next project.
2) Mentos
(The scamps. Click on image to view larger image.)
(The web banner, displayed at YouTube home page.)
Afterwards, please take the survey below. It will take less than 5 mins of your time~ :)
Thank you very very much! :D
Tuesday, 8 January 2013
User Test: X-MINI & Ritter Sport
Hi Everyone!
I need your help in doing user test for my projects~
First of all, please take a look at the advertising outcome I came up with for X-MINI:
(Click for larger picture)
And then, please take a look at the outcome for Ritter Sport:
(Click for larger picture)
And now, please help me answer the questions from the survey below~
It will take only a few minutes of your time! :D
Thank you for your help and time! :DDDD
Thank you so much and have a nice day~
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