Idea Improvement for Tom N Toms

After going through class critique, I have decided to tweak on my Tom N Toms idea. This time, instead of sending a direct mailer to target audience, a direct approach will be done in order to reach out to the consumers (guerrilla stunt).

Studio: Integrated Campaign - Choosing Brand (1): Teenage

Teenage  magazine is published by Key Editions Pte Ltd. It has been around since 1988 until present time. It is pretty popular among the teens, especially with its counseling section titled 'Dear Kelly'. The issues basically cover all the hypes and happenings that interest teenagers, such as latest kpop events, various fashion and counseling advices that concern teenagers, and the magazine also encourage youths to share their thoughts and stories. 

Possible competitors will be Seventeen and Teens.

Ppt slides for Oral presentation

I made it into a video for easier uploading purpose. :)

DRM: Statement of Intent

Val13660 Soi Ac Drm

Studio Formative Feedback

Valenisha Final DC Studio L3 AC Formative Feedback Form S1

Countdown: The Final Outcome

Here is the final outcome of the Countdown project! :)

The rationale:

People have many things they are anxious to countdown to. For me, as a true-blooded (lol) KPOP fangirl, I hate counting down to the ad that appears before YouTube video that require you to wait for 5 seconds before skipping it. Thus the outcome of this project... I was trying to draw me in a rage-mode, my inner reaction about the YouTube ad countdown. 8D

I did the sketch using a black pen and copic marker, before scanning the drawing and adding more colours by using Airbrush in Adobe Photoshop CS5.

Overall this project is pretty fun. :)

Lasalle X Curtin: The Final Outcome & Reflection

The final outcome for the Curtin project Yohana and I were working on can be found here: http://seekingsingapore.org

It has been really fun working on this project, from going around taking photographs, planning for microsite structure, and also discussing with Yohana and sharing experiences with Alfo. Overall I feel that this project is pretty meaningful. I get to see the different culture and different light about Curtin university. I hope that in future there will be more collaboration projects like this.

Lastly I would like to credit Yohana for her awesome graphic skills, as she was in charge of the interface design and most of the layout for our prints. Without her I would really have a hard time doing the project and she has been nothing but helpful throughout the whole time.

With this, is the closure of our Lasalle X Curtin project. :)