Tom N Toms takes the lead in creativity in an ever-evolving coffee culture, currently running 160 stores in Korea and about 20 stores in other countries. (7 in Los Angeles, 3 in Australia, 10 in Thailand and 1 in Singapore). It aims to open 600 stores all over the world by 2012. Tom N Toms is well known for its freshly baked pretzels and thick toast.
Tom N Toms menu revolves around Espresso coffee, gourmet teas, various lattes, iced beverages, tomncinno (ice-blended), yoghurt smoothies, thick toast, tortilla, pretzels, sandwiches, cakes, and muffins.
As of 2012, Australia had opened 2 new branches, and 5-7 branches in Thailand.
Tom N Toms is also mentioned at various food blog such as:
(1) Nommynomnom (http://nommynomnom.wordpress.com/2010/04/09/tom-n-toms-singapore/)
(2) Hungry-go-where (http://www.hungrygowhere.com/singapore/tom_n_toms_coffee_icon_village/)
*It is 80% recommended for chill-out place.
(3) Lovlife (http://lovelivfe.com/2011/09/12/korean-ish/).
Advertising problems:
(1) People do not know of its existence as it is overshadowed by competitors.
(2) Even though they have attempted to market via Social Networking Platform such as Twitter and Facebook, it does not reach out to more people.
(3) There has not been any proper marketing campaign attempted to promote this brand.
Possible Competitors:
(1) Starbucks
(Source)
Starbucks was first opened in Seattle's Pike Place Market. Its name was inspired by Moby Dick, and it offered fresh-roasted while bean coffees that are world's finest standard. It had always been a brand that creates connection to its consumers, more than just celebrating coffee and its own rich tradition.
Starbucks was first opened in Seattle's Pike Place Market. Its name was inspired by Moby Dick, and it offered fresh-roasted while bean coffees that are world's finest standard. It had always been a brand that creates connection to its consumers, more than just celebrating coffee and its own rich tradition.
Starbucks' mission is 'to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time'.
By 2012, Starbucks is well spread throughout 50 countries, having 15,000 stores in total. Starbucks started its corporation in Singapore on 14 December 1996. It was located at Liat Towers, as of today there are more than 60 stores available in Singapore.
(2) Coffee Bean
(Source)
The Coffee Bean & Tea Leaf's heritage started its legacy in 1963, founded by Herbert B. Hyman. it has now grown into one of the largest private companies around, and today it offers 22 varieties of coffee and 20 kinds of tea. The coffee beans are roasted in manual European roast style.
As of today, there are 50 local stores in Singapore, but there are already plans for many more outlets to come.
The Coffee Bean & Tea Leaf's heritage started its legacy in 1963, founded by Herbert B. Hyman. it has now grown into one of the largest private companies around, and today it offers 22 varieties of coffee and 20 kinds of tea. The coffee beans are roasted in manual European roast style.
As of today, there are 50 local stores in Singapore, but there are already plans for many more outlets to come.
Sources:
(1) http://www.facebook.com/TNTSINGAPORE
(2) http://www.hungrygowhere.com/singapore/tom_n_toms_coffee_icon_village/
(3) http://twitter.com/tntsingapore
(4) http://blog.omy.sg/danielang/archives/1297
(5) http://tomntoms.com
(6) http://lovelivfe.com/2011/09/12/korean-ish/
(7) http://nommynomnom.wordpress.com/2010/04/09/tom-n-toms-singapore/
(8) For Starbucks image: http://www.graziadaily.co.za/wp-content/uploads/2012/09/Starbucks-Coffee1.jpg
(9) http://www.starbucks.com.sg
(10) http://www.mystore411.com/store/listing/15/Singapore/Starbucks-store-locations
(11) http://www.facebook.com/StarbucksSingapore
(12) For Coffee Beans image: http://greenskymorning.files.wordpress.com/2012/01/ice-blended.jpg
(13) http://www.coffeebean.com.sg/coffeebean/
(14) http://www.facebook.com/coffeebean.sg
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